Jona Garcia
Jona Garcia

About

Disciplined Content Creator, Digital Strategist, and Story Producer with expertise in driving creative strategy and messaging on social media campaigns. With a proven track record of delivering compelling and engaging creatives. He has exceeded ROI targets for company heads and pet brands. Manages teams of 1-5 people, analyzes customer research and data. Producing original content across various social media platforms. Versed in the Adobe Creative Cloud,  productivity software, and animation and motion graphics.


Specialties: Content Development, Digital Marketing, Creative Consulting, Content Producer, Cinematography, and Editing.

“When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”

―Steve Jobs

Digital/Content Strategist

Many different names, one goal, have a method to the madness that is social media content to drive engagement.

Role: Creative Director

Role: Cinematographer and Editor

Content Producer

Experienced in editing documentaries, online tutorials, live speaking events, new media, and educational content. Collaborate with directors and producers to plan and execute lighting design and camera work for film, tv, and video shoots.

Conception to delivery by Jona Garcia

Documentary series produced, edited, and shot by Jona Garcia

49M views, edited by Jona Garcia

Professional Experience

  • Drive creative strategy and messaging priorities for national campaigns by triangulating insights on consumer, cultural and category trends in line with marketing and business objectives.

  • Overseeing creative development process: Delivering clear and inspiring briefs to internal creative team and partnered to develop creative across several channels based on marketing objectives, in line with channel-best practices and past campaign learnings.

  • Analyzed customer research and category data to crystallize customer insights that inspire meaningful creative work.

  • Created original content for social media platforms (Instagram, TikTok, Youtube, Facebook, and Twitter) and produced segments used in website landing pages for marketing material.

  • Produced $120K in revenue by leading all aspects for the successful launch of a course.

Skills: Content Marketing · Brand Marketing · Digital Marketing · Creative Content Production · Content Strategy · Creative Strategy

Digital Strategist
David Suh Photography
April 2022 to May 2023

 

  • Optimized content comprehensibility by reviewing and editing educational entertaining content for respective social media platforms.

  • Liaise with marketing team to drive messaging and promote current campaigns.

  • Pitched ideas, developed concepts and produced website and social media assets to develop brand recognition.

  • Built and managed relationships among internal stakeholders and external contractors, anticipating needs and offering solutions.

  • Created original content for social media platforms (Instagram, TikTok, Youtube, Facebook, and Twitter) and produced segments used in website landing pages for marketing material.

  • Curated content for social media platforms for diverse brands, ranging from Fortune 500 firms (e.g., Chase Bank, Adobe) and early stage companies (e.g., Webflow)

  • Contributed to growing the company every year by 300% in revenue.

Content Director
The Futur
March 2021 to March 2022

 

  • Completed all post-production tasks, including quality assurance reviews, editing videos and adding graphics.

  • Consulted with Chris Do directly (CEO and Founder) from production to post-production to maintain satisfaction

  • Devised and implemented robust plans for shoots, including required cameras, optimal angles, lighting, and audio.

  • Delivered intention in real-time by anticipating which camera to display to viewers while maintaining strong understanding of numerous software for meeting remote and in-person live-streaming needs.

  • Managed team (1-5 people) on video production shoots to capture content.

Cinematographer/Editor
The Futur
October 2018 to March 2021

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 Skills

  • Content Strategy

  • Digital Content Marketing

  • Data & Analytics

  • Project Management

  • Concept Development

  • Community Management

  • Brand Strategy

  • Social Media Management

  • Photography

  • Video Production (One man band - Sound, Lighting, Camera)

  • Live-streaming

  • Animation and Motion Graphics

  • Graphic Design

  • Copywriting

  • Podcast

  • Website

  • Apparel Production

  • Packaging Design

  • Bilingual: Spanish and English

  • Manage Teams (1-5 people)

  • Film budgeting and scheduling (30-50k budgets)

  • Paid media budgets (1-25k)

  • Cameras (Canon C70, R5C, R5, R, C100-C200, SONY A7SII + SONY AIII)

Software

  • Adobe Premiere Pro

  • Adobe Media Encoder

  • Adobe After Effects

  • Adobe Photoshop

  • Adobe Lightroom

  • Adobe Illustrator

  • Adobe Indesign

  • Adobe Audition

  • DaVinci Resolve

  • Plural Eyes

  • Red Giant

  • Youtube Analytics

  • Frame.io

  • Dropbox

  • Notion

  • Asana

  • Google Analytics

  • Facebook Ads

  • Convert Kit

  • Mail Chimp

  • Figma

  • Miro

  • Canva

  • Microsoft Office

  • Hootsuite

  • Sprinklr Social

  • Tagger

  • CreatorIQ

  • Iconosquare

  • Sprout Social

  • Socialbakers

  • Curalate

  • Simply Measured

  • ActiveCampaign

  • Shopify

  • Tave

  • Squarespace

  • Showit

  • Webflow

  • WordPress

B.A. Digital Filmmaking & Video Production
The Art Institute of Houston

Education

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Passion Project: Do Different

This brand was created on the foundation of wearing who we are. To be vulnerable enough to showcase the different sides of ourselves. I have unrelenting standards and am obsessed with creating the best product possible.

Instagram: @dodifferent.co

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Product Photo

Brand Mood Board

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